Hi, I’m Amit.

I spend my weekdays on the product team at the New York Times, focusing on building trust and growing our audience. In my spare time, I’m a photographer, and love taking photos of my friends.

I love understanding users and building new things to help people. Right now I’m at The New York Times leading our work on new ways to share journalism and grow our audience.

These are some things I’ve worked on:

  • My job at the times is to be the guy who untangles problems and solves them quickly; something I've done with many teams across the business:

    Right now I'm rebuilding The Athletic's conversion funnels to grow our subscriber audience. We've increased CVR by 120% this year so far with new pricing, better ML, and faster testing.

    Our audience team grew WAU by 40% YoY for the Times by creating seamless and rewarding sharing experiences.

    I led the development of the NYT's earliest policies on AI usage and built new tools and surfaces to increase trust and transparency in our journalism, driving stronger audience engagement and adoption with 1000+ journalists.

    I was the first IC product marketing hire, and helped establish PMM as a high-impact function to drive subscriber retention.

  • Our team built much of the current Lyft safety suite: Smart ride checkins to intercept incidents before they happen. Bike Lane alerts to reduce dooring incidents. Text-based emergency contact for riders who aren't comfortable making a phone call. And more.

    My job was to make sure that these tools were designed well to make riders feel safe without scaring them. Led our launches to ensure that everyone knew features were there, how they worked, and when to use them.

    This was very intense, very rewarding work with some of the smartest people around.

  • In 2019, I took a break from tech to join the team that worked to send the 39-year-old mayor of South Bend to the white house.

    I built a system to recruit the volunteers in New Hampshire that contacted thousands of voters during the New Hampshire.

    Pete didn't win, but you have probably heard of him.

    Covid extended my campaign break and I joined the staff of the Biden Campaign, building remote teams to mobilize hundreds of thousands of volunteers, from my bedroom in California. Joe Biden won the election in 2020.

  • In the early days of the pandemic it was hard to know how to help. USDR brought together volunteers to build digital tools pro bono for city and state governments dealing with covid-related problems. Our work was fast, free, and high-quality — a rare combo in civic technology.

    Our work included online document-processing for town clerks during social distancing. A virtual store for organizations to sell or donate goods to their communities. A technical platform for standing up new covid testing sites incredibly quickly.

    I led a team of "product marketers" who helped find new local governments that could benefit from the technology we had built. Government technology is anti-flashy, but this is some of the work I'm proudest of.

  • Launched Sonos One, the first smart speaker to support Google Assistant and Alexa concurrently

    Built the CRM platform that turned the Sonos mobile app (the old one) into a new business channel

    Coordinated global launch events and communications for Sonos Beam and Sonos Amp